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Has Jeopardy Jeopardized Its (Own) Brand?
While it is the epitome of the convergence of the advertising and entertainment worlds, one has to wonder if IBM’s brilliant Watson initiative has discredited the Jeopardy brand. As the CEO of an ad...
View ArticleTo Maximize ROI on Marketing Budgets, Go “Back to the Future”
As unconventional as it sounds, if you’re not investing competitively in branding your product or service, consider dropping your marketing budget to the bottom line. BUT, if you have the confidence of...
View ArticleIronically, Ad Agencies Are Having an Identity Crisis
For those of us in marketing who watch Mad Men, we see a simpler, yet antiquated, ad industry business model. Paid media drives all of the billings and revenue, Public Relations and Market Research are...
View ArticleBrands could use a lesson from “I’m Listening” with Dr. Frasier Crane:...
Picture a brand, very simply, as an ongoing conversation with a consumer, business decision maker or any audience you target. From your brand’s first introduction, through ongoing discussions,...
View ArticleIncrease Marketing ROI in Three Easy Steps
Yes, we all know how hard it is to build a brand in today’s economy. All of the tried and true marketing wisdom seems to be in question for new whiz kid technology brands as well as the blue chip...
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